| 2011 |
Book Chapter |
Hallyu as a Strategic Marketing Key in the Korean Media Content Industry Chung, Won Jun, Lee, Tae Jun Book : Hallyu : Influence of Korean popular culture in Asia and BeyondPublisher : Seoul National University Press |
| 2022 |
Article |
How Does Digital Governance Contribute to Effective Crisis Management? A Case Study of Korea's Response to COVID-19 Lee-Geiller, Seulki, Lee, Tae Jun Citation : Public Performance & Management Review, vol. 45, no. 4, pp. 860-893, 2022 |
| 2013 |
Article |
Influence of Engagement and Interactivity Level on Accessibility and Diagnosticity in Smart Signage Han, Kwang Seok, Chin, Hong Kun, Lee, Tae Jun Citation : INTERNATIONAL JOURNAL OF DIGITAL CONTENT TECHNOLOGY AND ITS APPLICATIONS, v.7, no.11, 2013 |
| 2011 |
Article |
Korean Practitioners' Managerial Perspectives on Brand Placement. Lee, Tae Jun, Chung, Won Jun, Sung, Yong Jun, Lee, Jong Hyuk Citation : International Journal of Integrated Marketing Communications, v.3, no.1, pp.33 - 51, 2011 |
| 2020 |
Working Paper |
Local Municipality Public Value Co-Creation through Democratic E-Governance: A Mixed Method Analysis of Korean Municipal Government Websites Lee, Tae Jun, Seulki Lee-Geiller Series : KDI School Working Paper 20-21 |
| 2024 |
Article |
Publics’ Motivations for Sharing Public Policy Promotions on Social Media and Their Impacts on Publics’ Sharing Behavior Lee, Joonghwa, Yoon, Gunwoo, Scheffer-Wentz, Hannah G., Lee, Taejun (David) Citation : Asian Communication Research, vol. 21, no. 1, pp. 143-163, 2024 |
| 2020 |
Article |
Readability of Korean-Language advertising disclosures moderates knowledge effects Lee, Taejun (David), Huhmann, Bruce A., Yun, TaiWoong Citation : International Journal of Bank Marketing, vol. 38, no. 7, pp. 1421-1440, 2020 |
| 2023 |
Article |
The effect of E-Government website evaluation on user satisfaction and intention to use: the mediating role of warmth and competence judgment on government Lee, Byung-Kwan, Lee, Eun Hee, Lee, Tae Jun Citation : Information Communication and Society, vol. 26, no. 9, pp. 1868-1889, 2023 |
| 2020 |
Development Studies Series |
The Effect of Information Type (Inforgraphic vs. Text) on an E- Government Site on User’s Attitudes and Responses to the Site: Moderating Roles of User Information Processing Tendency (Visual vs.Verbal) and Information Literacy Lee, Tae Jun Series : Development Studies Series 19 |
| 2021 |
Article |
The effects of citizen knowledge on the effectiveness of government communications on nuclear energy policy in south korea Lee, Tae Jun, Ko, Myeong Chul Citation : Information (Switzerland), vol. 12, no. 1, pp. 1-20, 2021 |
| 2020 |
Article |
The effects of information literacy on trust in government websites: Evidence from an online experiment Lee, Tae Jun, Lee, Byung-Kwan, Lee-Geiller, Seulki Citation : International Journal of Information Management, vol. 52, 2020 |
| 2014 |
Article |
The Impact of Regulatory Focus and Message Frame on Consumers' Responses to Promotional Campaigns on Social Networking Sites (SNSs) Han, Kwang-Seok, Lee, Tae Jun Citation : International Journal of Applied Engineering Research, vol. 9, no. 22, pp. 14835-14845, 2014 |
| 2012 |
Article |
The Interplay between Advertising Disclosures and Financial Knowledge in Mutual Fund Investment Decisions Lee, Tae Jun, Yun, Tai Woong, Haley, Eric Citation : JOURNAL OF CONSUMER AFFAIRS, v.46, no.2, pp.260 - 287, 2012 |
| 2013 |
Article |
The role of creative strategy, ad disclosure and regulatory focus in investors’ decision making: An experimental investigation Lee, Tae Jun, Yun, Tai Woong, Han, Kwang Seok Citation : JOURNAL OF FINANCIAL SERVICES MARKETING, v.18, no.1, pp.158 - 176, 2013 |
| 2022 |
Development Studies Series |
The Social Perception of Government and its Effect on the Use of E-Government Lee, Byung-Kwan, Lee, Eun Hee, Lee, Tae Jun Series : Development Studies Series DP 22-01 |
| 2020 |
Development Studies Series |
Trust in Government and Social Media Competence as Primary Drivers: Examining CitizensʼIntentions to Adopt Digital Government Applications for Risk Management Lee, Tae Jun Series : Development Studies Series 15 |
| 2022 |
Article |
Understanding the role of new media literacy in the diffusion of unverified information during the COVID-19 pandemic Lee, Eun Hee, Lee, Tae Jun, Lee, Byung-Kwan Citation : New Media and Society, 2022 |
| 2011 |
Article |
Understanding your retirement savings: How the recent economic recession changed advertising in retirement financial services Lee, Tae Jun, Chung, Won Jun, Paik, Christopher Citation : JOURNAL OF FINANCIAL SERVICES MARKETING, v.16, no.3/4, pp.244 - 262, 2011 |
| 2011 |
Article |
US Retirement Financial Services Advertising's Financial Information Provisions, Communication Strategies and Judgmental Heuristic Cues Lee, Tae Jun, Haley, Eric, Yun, Tai Woong, Chung, Won Jun Citation : JOURNAL OF CONSUMER AFFAIRS, v.45, no.3, pp.391 - 418, 2011 |
| 2019 |
Article |
Using government websites to enhance democratic E-governance: A conceptual model for evaluation Seulki Lee-Geiller, Lee, Tae Jun Citation : Government Information Quarterly, vol. 36, no. 2, pp. 208-225, 2019 |
