Contents

Voice of the Employees Resonated in Online Bamboo Forests

Park, Kunwoo / Park, Jaram / Park, Sungkyu / Kim, Jaewoo / Kwon, Sejeong / Kwak, Jinah / Cha, Meeyoung

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Abstract

While employee voice has been realized a critical element of organizational success, many employees often remain silent and withdraw useful information and ideas. In this paper,we present how employees utilize existing social media platform in a creative, collective way to anonymously share their voices—a phenomenon called the bamboo forests in Korea. We present the key characteristics of bamboo forests including self-mention and connectivity, and discuss the main topics and sentiments of such bamboo forests. Our analysis indicates that employees find such anonymous platform useful. We provide insights on the potential for utilizing the voice ofthe employees online.

Issue Date
2013-07
Publisher
Association for the Advancement of Artificial Intelligence(AAAI)
URI
https://archives.kdischool.ac.kr/handle/11125/55017
10.1609/icwsm.v7i3.14476
Conf. Name
Social Computing for Workforce 2.0
Place
US
Conference Date
2013-07-08
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