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Policy Suggestions for Prospective Living Labs for Millennials and Generation Z

Cho, Yoon Cheong

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Abstract

The purpose of this study is to investigate factors influencing the prospects of living labs among Millennials and Generation Z and to provide policy suggestions. This study proposed a comprehensive framework to investigate the influence of citizen awareness, perceived definition, willingness to participate, the role of local government. and expected satisfaction. This study employed an online survey conducted by a well-known research organization. Factor and regression analysis were utilized for data analysus. The results of this study indicate that the effects of citizen awareness, willingness to participate, the role of local government, and expected satisfaction on the prospects for living labs were significant for Millennials, whereas the effects of perceived definition and expected satisfaction on the prospects for living labs were significant for Generation Z. This study suggests the importance of developing better policies to create prospective living labs for real-world environments. This includes preparing policies for the development of future-oriented living labs, establising innovative living labs for practical applications, and designining future-realy living labs to address real-world challenges.

Issue Date
2024-06
Publisher
The Korea Society of Digital Industry and Information Management
Keywords(Author)
Prospects of Living Labs; Policy Suggestions; Millennials; Generation Z
URL
https://www.kci.go.kr/kciportal/ci/sereArticleSearch/ciSereArtiView.kci?sereArticleSearchBean.artiId=ART003094157
Journal Title
Journal of the Korea Society of Digital Industry and Information Management
Start Page
91
End Page
108
ISSN
1738-6667
Language
English
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