Contents

Citizens’ Perceptions of Living Labs for a Better Living Environment: Perspectives of Millennials and Generation Z

Yooncheong Cho

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Abstract

Purpose: This study aims to explore the citizens’ perceptions of living labs in the context of enhancing the living environment. Specifically, it employs quantitative research to investigate the perspectives of Millennials and Generation Z. This study proposed research questions to examine how the impacts of citizen-driven management, social factors, locally-driven management, open innovation operation, economic value, and environmental value influence the overall attitude toward living labs. Additionally, this study investigated the effects of overall attitudes on intention to participate in living labs and expected satisfaction towards living labs. Research design, data and methodology: This study employed an online survey conducted by a well-known research organization. Factor and regression analysis were utilized for data analysis. Results: The results revealed significant effects of citizen-driven management, social factors, economic value, and environmental value on overall attitude, with social factors exhibiting the highest effect size on overall attitude. Additionally, significant effects of overall attitude on intention and expected satisfaction were observed. Conclusions: The findings suggest which aspects of living labs should be fostered for the development of residents, the local economy, and citizens’ quality of life, particularly with consideration of the perspectives of Millennials and Generation Z, who play a crucial role in utilizing a diverse array of ICT tools.

Issue Date
2024-03
Publisher
The Journal of Wellbeing Management and Applied Psychology
Keywords(Author)
Living Lab; Citizen-driven Management; Social Value; Environment Value; Economic Value.
URL
https://www.kci.go.kr/kciportal/ci/sereArticleSearch/ciSereArtiView.kci?sereArticleSearchBean.artiId=ART003068894
DOI
10.13106/jwmap.2024.Vol7.no1.17
Journal Title
The Journal of Wellbeing Management and Applied Psychology
Start Page
17
End Page
25
ISSN
2586-6036
Language
English
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