Investigating factors that affect individual quality of life by participating in pro-environmental behavior

Abstract

Purpose of the study: This study explores factors that affect individual quality of life by participating in pro-environmental behavior. Many countries around the world are creating policies to promote pro-environmental to respond to climate change. These policies can work effectively by understanding how individual quality of life can be improved and by identifying the factors that make individuals participate in pro-environmental behavior. Research Question: This study conduct research based on research questions: i) which factors such as economic benefits, social responsibility, environmental consciousness, sustainability, happiness, health, and environmental commitment affect individual quality of life. ii) how individual quality of life by participating in pro-environmental behavior affects attitude toward the pro-environmental behavior; and iii) how individual quality of life affects individual intention to participate in pro-environmental behavior. Methodology: This study conducted an anonymous survey through online channel and tried to apply factor and regression analyses and ANOVA to test hypotheses. The online survey was conducted anonymously and voluntarily, and all response records were kept strictly confidential. Major findings: Economic benefits, sustainability, and happiness factors significantly affect quality of life and quality of life affects attitude and intention to participate. Implications: The findings of the study provide implications and suggestion on policies and management to promote individual pro-environmental behavior.