Contents

How to Foster Digital Payment Service for Millennials and Generation Z?

Cho, Yoon Cheong / Oh, Sanggune

DC Field Value Language
dc.contributor.authorCho, Yoon Cheong-
dc.contributor.authorOh, Sanggune-
dc.date.available2023-10-04T08:41:19Z-
dc.date.created2023-10-04-
dc.date.issued2023-09-
dc.identifier.issn1738-6667-
dc.identifier.urihttps://archives.kdischool.ac.kr/handle/11125/50197-
dc.description.abstractThe purpose of this study is to explore factors that affect millennials and generation Z customers’ perception on intention to recommend to use the digital payment services and invesetigate factors that affect perception on sustainable growth of the digital payment services. This study applied the following research questions: i) how perceived brand value, easy to use, personalization, open to public, and social value affect intention to recommend to use the digital payment services and ii) how perceived public policy, promotional strategy, and prspects affect intention to recommend to use the digital payment services to others. This study conducted an online survey. This study applied factor, ANOVA, and regression analysis to test hypotheses. The results of this study found that effects of personalization, open to public, and social value on intention to recommend the service showed significance in the case of millennials, while effects of brand value, easy to use, and open to publis on intention to recommend the service showed significance in the case of generation Z. The results provide managerial and policy implications on how to apply better strategies and pepare policies to enhance adoption of the digital payment service in cases of millennials and generation Z.-
dc.languageEnglish-
dc.publisher(사)디지털산업정보학회-
dc.titleHow to Foster Digital Payment Service for Millennials and Generation Z?-
dc.title.alternativeMZ 세대의 디지털 결제 서비스의 결정요인-
dc.typeArticle-
dc.identifier.bibliographicCitation(사)디지털산업정보학회 논문지, vol. 19, no. 3, pp. 45-60-
dc.identifier.kciidART003000821-
dc.description.journalClass2-
dc.description.isOpenAccessN-
dc.citation.endPage60-
dc.citation.number3-
dc.citation.startPage45-
dc.citation.title(사)디지털산업정보학회 논문지-
dc.citation.volume19-
dc.contributor.affiliatedAuthorCho, Yoon Cheong-
dc.identifier.urlhttps://www.kci.go.kr/kciportal/ci/sereArticleSearch/ciSereArtiView.kci?sereArticleSearchBean.artiId=ART003000821-
dc.subject.keywordAuthorDigital Payment Service-
dc.subject.keywordAuthorIntention to Recommend-
dc.subject.keywordAuthorSustainable Growth-
dc.subject.keywordAuthorMillennials-
dc.subject.keywordAuthorGeneration Z-
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