Contents

Investigating Citizen Perceptions and Business Performance of Airbnb in Korea

Lee, Eun Joo / Cho, Yoon Cheong

  • 0 WEB OF SCIENCE
  • 0 SCOPUS
  • 42 ITEM VIEW
  • 0 DOWNLOAD
Abstract

The “sharing economy” describes a type of business built on the sharing of resources – allowing customers to access goods when needed.
While sharing goods has always been a common practice among friends, family, and neighbors, in recent years, the concept of sharing has moved from a community practice into a profitable business model. This study explores gaps between customers’ actual usages and current policies on accommodation sharing by analyzing what needs to be done for the better establishment of sharing economy in society.
The purpose of this study is to investigate perceptions of accommodation sharing by analyzing reviews and negative aspects that help resolve complaints and improve better services through policy establishment. This study investigates key attributes that influence business performance to improve citizens’ decision-making for the usage of accommodation sharing. This study applies qualitative research by collecting demand- and supply-side reviews from selected registered accommodations using a random sampling procedure. This study finds that guests prefer entire house sharing with instrumental attributes related to properties. Entire house sharing of multiple dwellings shows business impacts in terms of high occupancy rate on the platform, while there are policy concerns with entire house sharing. The results provide policy and managerial implications by suggesting proper policies and considering relationships with citizens.

Issue Date
2021-08
Publisher
Korean Distribution Science Association | Korea Distribution of Science Association
Keywords(Author)
Business Performance; Airbnb; Accommodation Sharing; Citizen Perception
URL
https://www.kci.go.kr/kciportal/ci/sereArticleSearch/ciSereArtiView.kci?sereArticleSearchBean.artiId=ART002744539
Journal Title
Journal of Asian Finance, Economics and Business
Start Page
167
End Page
180
ISSN
2288-4637
Language
English
Files in This Item:
    There are no files associated with this item.

Click the button and follow the links to connect to the full text. (KDI CL members only)

qrcode

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.