Contents

Fostering Attitudes and Customer Satisfaction for Sustainability by Electric Car-Sharing

Lee, Jinseo / Cho, Yoon Cheong

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Abstract

Purpose: The purpose of this paper is to explore factors that affect electric car-sharing by highlighting issues of environmental sustainability and customer attitude and satisfaction. Research design, data and methodology: This study examined customers‟ perception on those issues by using electric car-sharing as usages of both electric car and car-sharing play a key role to improve sustainability. Online survey was applied to collect the data. This study also applied factor and regression analyses for data analysis.
Results: The results of this study showed that effects of proposed factors including cost efficiency, emotion, safety, health, and sustainability on attitude toward electric car-sharing on attitude were significant. The results also showed that the effects on intention, satisfaction, and loyalty were significant. Conclusions: This study provides policy and managerial implications. By dealing with factors of electric car-sharing service, this study offers necessity of better strategies and policies for electric car-sharing service to electric car businesses and policy makers. This study also suggests that businesses should develop appropriate strategies for the improved usage of electric car-sharing by considering sustainability and improving relationships with customers. Further, government should consider to develop proper policies for sustainability by promoting the usages of electric car-sharing.

Issue Date
2021-05
Publisher
한국유통과학회
Keywords(Author)
Sustainability; Attitude; Customer Satisfaction; Electric Car-sharing
DOI
10.13106/jidb.2021.vol12.no5.37
Journal Title
The Journal of Industrial Distribution & Business
Start Page
37
End Page
46
ISSN
2233-4165
Language
English
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