Contents

Adoption of E-Government Applications for Public Health Risk Communication: Government Trust and Social Media Competence as Primary Drivers

Park, Hyojung / Lee, Tae Jun

Abstract

Building upon a framework of the unified theory of acceptance and use of technology, this study explores the determinants of citizens’ intentions to use the government’s mobile application for public health risk communication. An online survey was conducted with a quota sample of 700 Korean citizens. The results from structural equation modeling suggest that social media competence and trust in government information are primary determinants of willingness to accept the new application and intention to use it. Trust in government information appeared to influence the acceptance of the application both directly and indirectly through performance expectancy and effort expectancy. More confidence in the use of social media led to higher levels of performance expectancy, effort expectancy, and facilitating conditions, all of which subsequently contributed to willingness to accept the application. The acceptance of the application further influenced intention to use the application and the likelihood of positive recommendations. The findings suggest that while developing applications that meet public expectations for informational benefits and time efficiency is important, it is also necessary for the government to build trust and improve citizens’ ability to use new tools in order for new information technology initiatives to fully benefit citizens.

Issue Date
2018-08
Publisher
Taylor and Francis Inc.325 Chestnut St, Suite 800PhiladelphiaPA 19106
DOI
10.1080/10810730.2018.1511013
Journal Title
Journal of Health Communication
Start Page
712
End Page
723
ISSN
1081-0730
Files in This Item:
    There are no files associated with this item.

Click the button and follow the links to connect to the full text. (KDI CL members only)

qrcode

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.