Contents

Analyzing Consumer Socialization of Child: An Empirical Study of Elementary Students

Shin, Ji Hoon / Cho, Yoon Cheong

DC Field Value Language
dc.contributor.authorShin, Ji Hoon-
dc.contributor.authorCho, Yoon Cheong-
dc.date.available2020-02-11T03:53:00Z-
dc.date.created2020-02-11-
dc.date.issued2019-
dc.identifier.issn2298-0750-
dc.identifier.urihttps://archives.kdischool.ac.kr/handle/11125/34080-
dc.description.abstractThe purpose of this study is to explore children’s socialization as consumers. This study investigates the impacts of parenting, including gender issues, working status, education, authority power, employment types, and peer groups and media. This study conducts surveys and applies statistical analysis, such as regression, ANOVA, and t-test for its major findings. The results of the study provide meaningful implications for the consumer socialization of children and offers social policy and managerial implications.-
dc.languageEnglish-
dc.publisherSS Foundation-
dc.titleAnalyzing Consumer Socialization of Child: An Empirical Study of Elementary Students-
dc.typeArticle-
dc.identifier.bibliographicCitationJournal of Marketing Thought, vol. 5, no. 4, pp. 9-14-
dc.description.journalClass2-
dc.description.isOpenAccessN-
dc.citation.endPage14-
dc.citation.number4-
dc.citation.startPage9-
dc.citation.titleJournal of Marketing Thought-
dc.citation.volume5-
dc.contributor.affiliatedAuthorCho, Yoon Cheong-
dc.subject.keywordAuthorConsumer Socialization-
dc.subject.keywordAuthorChildren-
dc.subject.keywordAuthorParental Influence-
dc.subject.keywordAuthorPeer Group Effects-
dc.subject.keywordAuthorMedia Effects-
Files in This Item:
    There are no files associated with this item.
Appears in Collections:

Click the button and follow the links to connect to the full text. (KDI CL members only)

qrcode

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.

상단으로 이동