Contents

Analyzing consumer socialization of child

an empirical study of elementary students in Korea

SHIN, Jihoon

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Abstract

Children’s socialization as consumers is influenced by various factors. This study examines the previous theories and models associated with a consumer socialization of child. The purpose of this study is to explore how the major factors (e.g., family, peer group, media, etc.) affect to children and how the effect of the major factor differs in accordance with the conditions. This study conducts surveys and applies statistical analysis, such as regression, ANOVA, t-test and chi-square to investigate the data. Result of the study provides meaningful implication to consumer socialization of child and offers managerial suggestion for marketing and sales targeting to children.

Advisors
Cho, Yoon Cheong
Department
KDI School, Master of Development Policy
Issue Date
2016
Publisher
KDI School
Description
Thesis(Master) --KDI School:Master of Development Policy,2016
Keywords
Young consumers--Korea (South); Consumer behavior--Korea (South)
Contents
PartⅠ. Introduction

PartⅡ. Background of Study

PartⅢ. Hypotheses Development

PartⅣ. Methodology & Results

PartⅤ. Conclusion
Pages
50 p.
URI
https://archives.kdischool.ac.kr/handle/11125/31863
Type
Thesis
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