Contents

Crossing the Chasm of Country of Origin Effects for the Newly Emerging Country

June Mi E. Kang / Cho, Yoon Cheong

  • 0 WEB OF SCIENCE
  • 0 SCOPUS
Abstract

The purpose of this study is to investigate determinants of the country of origin effects by comparing perception on Country of Origin (COO) effects of the newly emerging and developed country. This study examined determinants of the country of origin effects by considering the moderating role of the product categories based on i) utilitarian vs. hedonic and ii) the perceived degree of the risk. Study 1 applied the perceived acquisition value (PAV) and the perceived transaction value (PTV) to measure the country of origin effects, while Study 2 investigated the effects of COO groups and product category on the consumer satisfaction with interaction effects between the COO groups and satisfaction. This study proposes a strategic recommendation regarding which product categories should the manufacturing industries of newly emerging countries focus in effort to ensure the sustained growth of their markets. This study also provides a managerial and policy implication on COO information on satisfaction associated with product categories and perceived risks.

Issue Date
2018-02
Publisher
SS Foundation
Keywords
Country of Origin; Perceived Acquisition Value; Perceived Transaction Value; Product Category; Satisfaction
Citation
Journal of Marketing Thought, v.4, no.4, pp.1 - 12, 2018
URL
http://www.ejmt.org/crossing-chasm-country-origin-effects-newly-emerging-country/
Journal Title
Journal of Marketing Thought
Start Page
1
End Page
12
Language
English
Files in This Item:
    There are no files associated with this item.

Click the button and follow the links to connect to the full text. (KDI CL members only)

qrcode

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.