Contents

Exploring Perceived Attitudes Subjective Norms, and Perceived Behavioral Control on Intention of Youth Entrepreneur

Mumin Turayev / Cho, Yoon Cheong

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Abstract

It is believed that entrepreneurial activity starts with a thought in mind, which further can transform into intention to become an entrepreneur/self-employed. There are three major antecedents that positively influence intentions: perceived attitude, subjective norms, and perceived behavioral control. Much empirical research has been conducted to see how these factors influence the entrepreneurial intentions of high-school students, university students with different profiles and cultural backgrounds, and nascent entrepreneurs. However, previous studies hardly examined the impact of these factors to youth entrepreneurial intentions. Therefore, this paper focuses on how proposed determinants influence entrepreneurial intention of youth. This study applied both qualitative and quantitative analyses. To test hypotheses, this study applied factor analysis, regression analysis, and ANOVA. The results have provided that perceived attitude and perceived behavioral control significantly affect entrepreneur intention. The outcomes of this work have theoretical and policy implications in encouraging youth entrepreneurial intentions.

Issue Date
2018-11
Publisher
SS Foundation
URL
http://www.ejmt.org/download2018112ebb288-pdf/
Journal Title
Journal of Marketing Thought
Start Page
10
End Page
16
ISSN
2288-9159
Language
English
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