Retention of talents from the "Y" generation
the importance of career development for multinational companies in Brazil
Multinational companies operating in Brazil are facing a major problem of retention of young talented employees. Increased competition among companies in the Brazilian market serves as an accelerator in this difficult process of hiring and retaining individuals of generation Y. The aim of this study is to explore the relationship between multinational companies and employees from the “Y” generation and offer a better understanding of how companies can retain those talented employees. To measure the findings, this paper conducted individual interviews, and applied a qualitative approach to analyze and understand expectations of the employees. The result indicated that the best way to attract and retain talented individuals is offering and keeping a career track, and also a flexible work environment. This study provides managerial implications for managers and companies to develop better HR strategic plans in order to improve their effectiveness.
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