Contents

A Study on the growth strategy of LG air conditioner business

Lee, Jae Sung

  • 487 ITEM VIEW
  • 128 DOWNLOAD
Abstract

This paper analyzes the current situation of the air conditioner business, focusing on the industry analysis and key success factors of the leading players, and examining the case of the LG Electronics Air Conditioner OBU. The LG Electronics Air Conditioner OBU became the world’s second largest maker of air conditioners in 1999 and aims to be number one in 2003. It is meaningful to investigate how LG has achieved a major turnaround in a difficult situation, and analyze the core competence of its growth strategy which has led to its success.
The key findings obtained from this case study are as follows: to be successful in the competitive world market, it is imperative to have product leadership, cost competitiveness and strong leadership, focusing on growth. Preparing for the next era, it is essential to develop the internal competence of the organization through breakthrough product innovation, creative marketing strategy and strategic decision making for the future.

Advisors
Lee, Seung-Joo
Department
KDI School, Master of Business Administration
Issue Date
2000
Publisher
KDI School
Description
Thesis(Master) --KDI School:Master of Business Administration,2000
Keywords
Business planning.; Air conditioning.
Contents
Chapter I. INTRODUCTION

Chapter II. INDUSTRY ANALYSIS OF THE AIR CONDITIONER BUSINESS

Chapter III. CASE STUDY OF LG AIR CONDITIONER OBU

Chapter Ⅳ. CONCLUSIONS
Pages
58 p.
URI
https://archives.kdischool.ac.kr/handle/11125/29945
Type
Thesis
Files in This Item:

Click the button and follow the links to connect to the full text. (KDI CL members only)

qrcode

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.