Future direction of Korea telecom's internet business

Abstract

The increasing use of the Internet to conduct all types of business activity is breaking down the barriers among businesses. By sharing information through digitization and computer networks, firms can rely on external partners for noncritical functions and focus more resources on those functions that create the most value and provide the highest return on investment. This paper examines why Internet business dominates today’s economy by analyzing cases of successful Internet businesses, and suggests the future direction of Korea Telecom’s Internet business. This paper suggests that Korea Telecom should establish a separate organization for Internet business, and spin off the Internet business in the long run. Korea Telecom should also focus on the business-tobusiness(B2B) market and form strategic alliances and partnerships with its competitors and leading companies