Contents

A Study on online advertising and price calculation methods

CHUNG, Joo Hyung

  • 1016 ITEM VIEW
  • 245 DOWNLOAD
Abstract

This paper examines the growth of B2B online advertising and issues related to the pricing of online advertising. As business-to-business transactions continue to outpace business-to-consumer transactions in e-commerce, online advertising is beginning to show a B2B bias. The growth in online advertising by business-to-business companies has surpassed all other industries since May 2000. In order to keep pace with this volatile market’s evolution, various methods for calculating advertising fees on the Internet have been created and applied. In this context, this paper analyzes issues related to the pricing of online advertising and measurements of its effectiveness.

Advisors
Lee, Seung-Joo
Department
KDI School, Master of Business Administration
Issue Date
2000
Publisher
KDI School
Description
Thesis(Master) --KDI School:Master of Business Administration,1999
Keywords
Internet marketing.
Price.
Contents
I. INTRODUCTION

II. OVERVIEW OF ONLINE ADVERTISING

III. PRICE CALCULATION METHODS

V. CONCLUSION
Pages
58 p.
URI
https://archives.kdischool.ac.kr/handle/11125/29936
Type
Thesis
Files in This Item:

Click the button and follow the links to connect to the full text. (KDI CL members only)

qrcode

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.

상단으로 이동