Contents
A Study on online advertising and price calculation methods
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- Abstract
This paper examines the growth of B2B online advertising and issues related to the pricing of online advertising. As business-to-business transactions continue to outpace business-to-consumer transactions in e-commerce, online advertising is beginning to show a B2B bias. The growth in online advertising by business-to-business companies has surpassed all other industries since May 2000. In order to keep pace with this volatile market’s evolution, various methods for calculating advertising fees on the Internet have been created and applied. In this context, this paper analyzes issues related to the pricing of online advertising and measurements of its effectiveness.
- Advisors
- Lee, Seung-Joo
- Issue Date
- 2000
- Publisher
- KDI School
- Description
- Thesis(Master) --KDI School:Master of Business Administration,1999
- Keywords
- Internet marketing.
Price.
- Contents
- I. INTRODUCTION
II. OVERVIEW OF ONLINE ADVERTISING
III. PRICE CALCULATION METHODS
V. CONCLUSION
- Pages
- 58 p.
- Type
- Thesis
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