Contents
A Study on online advertising and price calculation methods
- 1404 ITEM VIEW
- 544 DOWNLOAD
- Abstract
This paper examines the growth of B2B online advertising and issues related to the pricing of online advertising. As business-to-business transactions continue to outpace business-to-consumer transactions in e-commerce, online advertising is beginning to show a B2B bias. The growth in online advertising by business-to-business companies has surpassed all other industries since May 2000. In order to keep pace with this volatile market’s evolution, various methods for calculating advertising fees on the Internet have been created and applied. In this context, this paper analyzes issues related to the pricing of online advertising and measurements of its effectiveness.
- Advisors
- Lee, Seung-Joo
- Issue Date
- 2000
- Publisher
- KDI School
- Description
- Thesis(Master) --KDI School:Master of Business Administration,1999
- Keywords
- Internet marketing.
Price.
- Contents
- I. INTRODUCTION
II. OVERVIEW OF ONLINE ADVERTISING
III. PRICE CALCULATION METHODS
V. CONCLUSION
- Pages
- 58 p.
- Type
- Thesis
- Files in This Item:
Click the button and follow the links to connect to the full text. (KDI CL members only)
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.