Contents

AMA Winter Educators’ Conference Proceedings

The Celebrity Endorser and Product Images: To Be or Not To Be Congruent? Two Perspectives from the Match-Up Hypothesis and Mandler’s Model

Hsu, Chung-kue / Motley, Carol / Jung, Kwon(Author)

DC Field Value Language
dc.contributor.authorHsu, Chung-kue-
dc.contributor.authorMotley, Carol-
dc.contributor.authorJung, Kwon-
dc.date.available2018-12-06T05:14:26Z-
dc.date.issued1999-08-
dc.identifier.issn1054-0806-
dc.identifier.urihttp://archives.kdischool.ac.kr/kdi_dev/handle/11125/29422-
dc.format.extent276-
dc.languageKOR-
dc.publisherAmerican Marketing Association-
dc.relation.isPartOfAMA Winter Educators’ Conference Proceedings-
dc.titleThe Celebrity Endorser and Product Images: To Be or Not To Be Congruent? Two Perspectives from the Match-Up Hypothesis and Mandler’s Model-
dc.typeBook-
dc.description.isChapterTRUE-
dc.contributor.affiliatedAuthorJung, Kwon-
dc.type.docType저서-
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