AMA Winter Educators’ Conference Proceedings
The Celebrity Endorser and Product Images: To Be or Not To Be Congruent? Two Perspectives from the Match-Up Hypothesis and Mandler’s Model
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Hsu, Chung-kue | - |
dc.contributor.author | Motley, Carol | - |
dc.contributor.author | Jung, Kwon | - |
dc.date.available | 2018-12-06T05:14:26Z | - |
dc.date.issued | 1999-08 | - |
dc.identifier.issn | 1054-0806 | - |
dc.identifier.uri | http://archives.kdischool.ac.kr/kdi_dev/handle/11125/29422 | - |
dc.format.extent | 276 | - |
dc.language | KOR | - |
dc.publisher | American Marketing Association | - |
dc.relation.isPartOf | AMA Winter Educators’ Conference Proceedings | - |
dc.title | The Celebrity Endorser and Product Images: To Be or Not To Be Congruent? Two Perspectives from the Match-Up Hypothesis and Mandler’s Model | - |
dc.type | Book | - |
dc.description.isChapter | TRUE | - |
dc.contributor.affiliatedAuthor | Jung, Kwon | - |
dc.type.docType | 저서 | - |
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