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Growth Strategy: A Conceptual Framework

Lee, Seung Joo

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Abstract

Growth Strategy is one of the top CEO agenda in most corporations today. The main objective of this paper is to review the existing literature on growth and provide a conceptual framework for managers to think systematically about growth strategy. The framework consists of seven key questions that could be used as a diagnostic tool to focus attention and stimulate strategic thinking. Each question has been elaborated further with specific examples of successful growth companies.

Issue Date
2004-05
Publisher
KDI School of Public Policy and Management
Keywords
growth strategy; strategy formulation; strategic thinking
Pages
19
Series Title
KDI School Working Paper 04-10
DOI
10.2139/ssrn.556921
Language
ENG
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