Contents

Case Study of Samsung’s Mobile Phone Business

Lee, Boon-Young / Lee, Seung Joo

DC FieldValueLanguage
dc.contributor.authorLee, Boon-Young-
dc.contributor.authorLee, Seung Joo-
dc.date.available2018-12-06T05:02:58Z-
dc.date.issued2004-05-
dc.identifier.urihttp://archives.kdischool.ac.kr/kdi_dev/handle/11125/29140-
dc.description.abstractThis paper examines Samsung Electronics successful growth strategy in the mobile phone business. It examines its early efforts at developing a competitive product in the domestic market, its globalization strategies, and some of the key challenges it faces today. The paper provide insights into how a late-comer to an industry can overcome certain disadvantages and successfully position itself as a widely respected and successful brand.-
dc.format.extent29-
dc.languageENG-
dc.publisherKDI School of Public Policy and Management-
dc.relation.isPartOfSeriesKDI School Working Paper 04-11-
dc.subjectSamsung-
dc.subjectmobile phone-
dc.subjectstrategy-
dc.titleCase Study of Samsung’s Mobile Phone Business-
dc.typeWorking Paper-
dc.contributor.affiliatedAuthorLee, Seung Joo-
dc.identifier.doi10.2139/ssrn.556923-
dc.type.docTypeWorking Paper-
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