Case Study of Samsung’s Mobile Phone Business
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Lee, Boon-Young | - |
dc.contributor.author | Lee, Seung Joo | - |
dc.date.available | 2018-12-06T05:02:58Z | - |
dc.date.issued | 2004-05 | - |
dc.identifier.uri | http://archives.kdischool.ac.kr/kdi_dev/handle/11125/29140 | - |
dc.description.abstract | This paper examines Samsung Electronics successful growth strategy in the mobile phone business. It examines its early efforts at developing a competitive product in the domestic market, its globalization strategies, and some of the key challenges it faces today. The paper provide insights into how a late-comer to an industry can overcome certain disadvantages and successfully position itself as a widely respected and successful brand. | - |
dc.format.extent | 29 | - |
dc.language | ENG | - |
dc.publisher | KDI School of Public Policy and Management | - |
dc.relation.isPartOfSeries | KDI School Working Paper 04-11 | - |
dc.subject | Samsung | - |
dc.subject | mobile phone | - |
dc.subject | strategy | - |
dc.title | Case Study of Samsung’s Mobile Phone Business | - |
dc.type | Working Paper | - |
dc.contributor.affiliatedAuthor | Lee, Seung Joo | - |
dc.identifier.doi | 10.2139/ssrn.556923 | - |
dc.type.docType | Working Paper | - |
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