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Case Study of Samsung’s Mobile Phone Business

Lee, Boon-Young / Lee, Seung Joo

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Abstract

This paper examines Samsung Electronics successful growth strategy in the mobile phone business. It examines its early efforts at developing a competitive product in the domestic market, its globalization strategies, and some of the key challenges it faces today. The paper provide insights into how a late-comer to an industry can overcome certain disadvantages and successfully position itself as a widely respected and successful brand.

Issue Date
2004-05
Publisher
KDI School of Public Policy and Management
Keywords
Samsung; mobile phone; strategy
Pages
29
Series Title
KDI School Working Paper 04-11
DOI
10.2139/ssrn.556923
Language
ENG
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