An Exploratory Investigation into Impulse Buying Behavior in a Transitional Economy: A Study of Urban Consumers in Vietnam
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Mai, Nguyen Thi Tuyet | - |
dc.contributor.author | Jung, Kwon | - |
dc.contributor.author | Lantz, Garold | - |
dc.contributor.author | Loeb, Sandra G. | - |
dc.date.available | 2018-12-06T04:47:46Z | - |
dc.date.created | 2017-12-29 | - |
dc.date.issued | 2003-06 | - |
dc.identifier.issn | 1069-031X | - |
dc.identifier.uri | https://archives.kdischool.ac.kr/handle/11125/28891 | - |
dc.identifier.uri | 10.1509/jimk.11.2.13.20162 | - |
dc.description.abstract | As a transitional economy, Vietnam is open to many new marketing experiences. Along with slowly increasing wealth, changes are occurring in the retail environment as stores begin to replace individual vendors. The changing retail environment suggests the usefulness of understanding shopping behaviors relevant to retail settings. The authors examine impulse buying behaviors of urban consumers in Vietnam. The authors conducted an exploratory study that included both qualitative and quantitative methods to provide a general understanding of urban Vietnamese consumers' impulse buying behaviors. Results show that individualism, age, and income are significantly related to impulse buying behaviors of Vietnamese consumers. In addition, personal-use products are the most common impulse purchase items, despite the collectivist nature of consumers in Vietnam. The authors' findings suggest that, at least with respect to impulse buying and despite cultural differences, consumers from transitional economies such as Vietnam may share some common tendencies and behaviors with consumers in advanced economies. The authors discuss other observations and conclude with suggestions for further research. | - |
dc.language | English | - |
dc.publisher | American Marketing Association | - |
dc.title | An Exploratory Investigation into Impulse Buying Behavior in a Transitional Economy: A Study of Urban Consumers in Vietnam | - |
dc.type | Article | - |
dc.identifier.bibliographicCitation | Journal of International Marketing, vol. 11, no. 2, pp. 13-35 | - |
dc.description.journalClass | 1 | - |
dc.description.isOpenAccess | N | - |
dc.identifier.wosid | 000183598500003 | - |
dc.citation.endPage | 35 | - |
dc.citation.number | 2 | - |
dc.citation.startPage | 13 | - |
dc.citation.title | Journal of International Marketing | - |
dc.citation.volume | 11 | - |
dc.contributor.affiliatedAuthor | Jung, Kwon | - |
dc.identifier.doi | 10.1509/jimk.11.2.13.20162 | - |
dc.identifier.scopusid | 2-s2.0-1542501739 | - |
dc.type.docType | Article | - |
dc.subject.keywordPlus | EXECUTIVE INSIGHTS | - |
dc.subject.keywordPlus | CULTURE | - |
dc.subject.keywordPlus | PRODUCT | - |
dc.subject.keywordPlus | GENDER | - |
dc.subject.keywordPlus | ISSUES | - |
dc.subject.keywordPlus | AGE | - |
Click the button and follow the links to connect to the full text. (KDI CL members only)
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.