Contents

Assessing Country-of-Origin Effects: The Impact of An International Event

Cho, Yoon Cheong / Ha, Joseph

DC FieldValueLanguage
dc.contributor.authorCho, Yoon Cheong-
dc.contributor.authorHa, Joseph-
dc.date.available2018-12-06T04:47:07Z-
dc.date.created2018-02-07-
dc.date.issued2005-
dc.identifier.issn0892-7626-
dc.identifier.urihttps://archives.kdischool.ac.kr/handle/11125/28854-
dc.identifier.uri10.19030/jabr.v21i3.1468-
dc.description.abstractThis study is to investigate how consumers’ attitudes toward brands/products manufactured by a country are affected by an international event. Authors explored that consumers’ attitudes toward brand “made in ___” are affected by various constructs, such as prior beliefs about the products’ attributes, the country’s image along with the brand name, and attitudes toward the advertising during an international event.-
dc.languageEnglish-
dc.publisherWestern Academic Publishers-
dc.subjectcountry of origin, brand name-
dc.titleAssessing Country-of-Origin Effects: The Impact of An International Event-
dc.typeArticle-
dc.identifier.bibliographicCitationJOURNAL OF APPLIED BUSINESS RESEARCH, v.21, no.3, pp.47 - 59-
dc.description.journalClass1-
dc.description.isOpenAccessN-
dc.citation.endPage59-
dc.citation.number3-
dc.citation.startPage47-
dc.citation.titleJOURNAL OF APPLIED BUSINESS RESEARCH-
dc.citation.volume21-
dc.contributor.affiliatedAuthorCho, Yoon Cheong-
dc.identifier.doi10.19030/jabr.v21i3.1468-
dc.identifier.scopusid2-s2.0-27844494669-
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