Contents

Chinese consumers' evaluation of hybrid country of origin products: Effects of decomposed elements of country of origin, brand name, and consumers' ethnocentrism

Jung, K. / Kau, A.-K.

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Issue Date
2006
Publisher
Lawrence Erlbaum Associates
Citation
Creating Images and the Psychology of Marketing Communication, pp.141 - 158, 2006
DOI
10.4324/9781410617392
Journal Title
Creating Images and the Psychology of Marketing Communication
Start Page
141
End Page
158
ISSN
0000-0000
Language
English
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