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Assessing Use Acceptance and Satisfaction Toward Online Travel Agencies

Cho, Yoon Cheong / Agrusa, Jerome

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Abstract

This article first considers what factors affect ease of use and usefulness and then how ease of use and usefulness affect attitudes toward online travel agencies and customer satisfaction. This study applied classification of different user groups based on their degree of involvement to measure different levels of perceived ease of use and usefulness. The results of this study found that customers' attitudes towards online travel agencies significantly impact the level of e-satisfaction. The findings of the study contribute to the development of the uses and gratification theory by applying it to users' attitudes toward online travel agencies. Further, this study provides implications and offers suggestions to e-businesses dealing with travel agencies.

Issue Date
2006-10
Publisher
Cognizant Communication Corporation
Keywords
E-SATISFACTION; EASE OF USE; ONLINE TRAVEL AGENCIES; USEFULNESS
Citation
Information Technology & Tourism, v.8, no.3/4, pp.179 - 195, 2006
URL
https://www.researchgate.net/publication/220542886_Assessing_Use_Acceptance_and_Satisfaction_Toward_Online_Travel_Agencies
DOI
10.3727/109830506778690795
Journal Title
Information Technology & Tourism
Start Page
179
End Page
195
ISSN
1098-3058
Language
English
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