Contents
Korean Practitioners' Managerial Perspectives on Brand Placement.
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Lee, Tae Jun | - |
| dc.contributor.author | Chung, Won Jun | - |
| dc.contributor.author | Sung, Yong Jun | - |
| dc.contributor.author | Lee, Jong Hyuk | - |
| dc.date.available | 2018-12-06T04:45:06Z | - |
| dc.date.created | 2018-01-08 | - |
| dc.date.issued | 2011 | - |
| dc.identifier.issn | 1943-3735 | - |
| dc.identifier.uri | http://archives.kdischool.ac.kr/kdi_dev/handle/11125/28727 | - |
| dc.language | English | - |
| dc.publisher | Racom Communications | - |
| dc.title | Korean Practitioners' Managerial Perspectives on Brand Placement. | - |
| dc.type | Article | - |
| dc.identifier.bibliographicCitation | International Journal of Integrated Marketing Communications, v.3, no.1, pp.33 - 51 | - |
| dc.description.journalClass | 1 | - |
| dc.description.isOpenAccess | N | - |
| dc.citation.endPage | 51 | - |
| dc.citation.number | 1 | - |
| dc.citation.startPage | 33 | - |
| dc.citation.title | International Journal of Integrated Marketing Communications | - |
| dc.citation.volume | 3 | - |
| dc.contributor.affiliatedAuthor | Lee, Tae Jun | - |
| dc.type.docType | null | - |
- Files in This Item:
- There are no files associated with this item.
- Appears in Collections:
Click the button and follow the links to connect to the full text. (KDI CL members only)
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.