Contents

Korean Practitioners' Managerial Perspectives on Brand Placement.

Lee, Tae Jun / Chung, Won Jun / Sung, Yong Jun / Lee, Jong Hyuk

DC FieldValueLanguage
dc.contributor.authorLee, Tae Jun-
dc.contributor.authorChung, Won Jun-
dc.contributor.authorSung, Yong Jun-
dc.contributor.authorLee, Jong Hyuk-
dc.date.available2018-12-06T04:45:06Z-
dc.date.created2018-01-08-
dc.date.issued2011-
dc.identifier.issn1943-3735-
dc.identifier.urihttp://archives.kdischool.ac.kr/kdi_dev/handle/11125/28727-
dc.languageEnglish-
dc.publisherRacom Communications-
dc.titleKorean Practitioners' Managerial Perspectives on Brand Placement.-
dc.typeArticle-
dc.identifier.bibliographicCitationInternational Journal of Integrated Marketing Communications, v.3, no.1, pp.33 - 51-
dc.description.journalClass1-
dc.description.isOpenAccessN-
dc.citation.endPage51-
dc.citation.number1-
dc.citation.startPage33-
dc.citation.titleInternational Journal of Integrated Marketing Communications-
dc.citation.volume3-
dc.contributor.affiliatedAuthorLee, Tae Jun-
dc.type.docTypenull-
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