Contents

금융소비자보호를 위한 공시제도의 커뮤니케이션 효과 연구 : 금융회사와 공중 간의 정보적 소통을 중심으로

Explaining the Communication Effects of Disclosure Information : Implications for Financial Consumer Protection

이태준 / 윤태웅

  • 0 WEB OF SCIENCE
  • 0 SCOPUS
  • 459 ITEM VIEW
  • 0 DOWNLOAD
Abstract

Government policymakers ask financial companies to comply with the rules of disclosure information rules in pursuit of financial consumer protection and welfare. However, it is surprising that limited research has examined the role of disclosure information in financial services promotional messages in financial customers’ decision-making, given the importance of informational interventions (e.g., disclosure information) aimed at market transparency and financial literacy in today’s financial environment. With this backdrop, based on the Economics of Information, the current research empirically investigates the relationship between disclosure information and financial customers’ attitudes towards product, perceived corporate social responsibility, and manipulative intent. Moreover, financial customers’ skepticism of financial information and financial education are incorporated in order to examine how these two factors would be able to moderate the communication effects of financial disclosure information. Results from a experimental study show that skepticism of financial information plays a moderating role in influencing financial customers’ responses while financial customers’ educational attainment does not. The authors offer public policy implications as well as practical suggestions, including whether reducing skepticism of financial information through informational interventions and enhancing financial sophistication from educational interventions are realistic for the general public in light of financial welfare.

Issue Date
2014-08
Publisher
한국PR학회
Keywords
금융소비자보호,공시제도,회의주의,금융교육,제품태도,기업의 사회적 책임감,조작적 의도,Financial consumer protection,disclosure information,skepticism,financial education,attitude toward product,perceived corporate social responsibility,manipulative intent
URL
http://www.earticle.net/article.aspx?sn=231721
Journal Title
홍보학연구
Start Page
364
End Page
393
ISSN
1229-2869
Language
Korean
Files in This Item:
    There are no files associated with this item.

Click the button and follow the links to connect to the full text. (KDI CL members only)

qrcode

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.