Contents

Exploring Factors That Affect Usefulness, Ease Of Use, Trust, And Purchase Intention In The Online Environment

Cho, Yoon Cheong / Sagynov, Esen

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Abstract

Various studies have examined the effects of factors on online attitudes and behavior. By applying the Technology Acceptance Model, this study is focused on investigating factors that affect customers online purchasing behavior. In particular, this study examines i) effects of such factors as product information, price, convenience, and perceived product or service quality on perceived usefulness; ii) effects of convenience, perceived product or service quality, and desire to shop without a salesperson on perceived ease of use; iii) effects of perceived ease of use on perceived usefulness; iv) effects of perceived ease of use and usefulness on intentions to shop online; and v) effects of trust on purchase intentions.

The data collected online and offline were analyzed using factor and regression analysis, and structural equation modeling. The results of this study indicate that perceived usefulness, perceived ease of use, and trust had a statistically significant effect on behavioral intention to shop on the Internet.

Issue Date
2015-01
Publisher
The Clute Institute
Keywords
Product Information, Price, Convenience, Product and Service Quality, Salesperson, Perceived Usefulness, Perceived Ease of Use, Trust, Intention to Purchase
DOI
10.19030/ijmis.v19i1.9086
Journal Title
International Journal of Management & Information Systems
Start Page
21
End Page
36
ISSN
1546-5748
Language
English
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