Contents

정책PR 분야에서 소셜 빅데이터 어낼리틱스 활용가능성 연구

An Empirical Analysis of the Applicability of Social Big Data Analytics to Public Policy Communication Planning

이태준 / 김병준

  • 0 WEB OF SCIENCE
  • 0 SCOPUS
  • 462 ITEM VIEW
  • 0 DOWNLOAD
Abstract

In recent years, many emerging technologies such smart devices and mobile internet andsocial media have worked to increased openness and interactions among public policyconsumers. Consequently, both structured and unstructured social big data is seen by manyas a potential means to promote openness, transparency and to enhance new democraticgovernance. Social big data analytics, in particular, has been used in many prominent,comprehensive analytical efforts in a number of e-Government and policy PR studies. Whilesome of these efforts have received considerable attention, the issue of whether these newanalytics have the potential to create a substantive change in methodologies for policy PRresearch has not been widely considered. This paper explores the potential impacts of socialbig data analytics on policy communication studies and new digital governance in terms ofsustainable bottom-up decision making process via public deliberation in the smart mediaecosystem of the 21 century.

Issue Date
2015-02
Publisher
한국PR학회
Keywords
Policy communication, public relations, social big data analytics, digital governance, smart media ecosystem
DOI
10.15814/jpr.2015.19.1.355
Journal Title
홍보학연구
Start Page
355
End Page
384
ISSN
1229-2869
Language
Korean
Files in This Item:
    There are no files associated with this item.

Click the button and follow the links to connect to the full text. (KDI CL members only)

qrcode

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.