Contents

에너지 설비 사업 공공 갈등의 거버넌스 효과 증진을 위한 PR커뮤니케이션 전략 연구: 밀양 송전선로 건설 사업을 중심으로

An Empirical Assessment of the Influence of Transparency and Trust in Government on Lay Citizens’ Communicative Actions Relative to Conflict of Interest in the Public Service

이태준 / 정원준

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Abstract

This study demonstrates a model of communicative conflict management, which connects communicative actions in problem solving with transparency and trust in government, especially in the condition of constructions for power transmission facilities. Specifically, drawn from a theoretical application of the situational theory of problem solving(STOPS), this study shows that problem recognition and situational motivation in the given conflict situation predict positive communicative behaviors. The results explain when and why people facing public conflicts in a local community behave communicative behaviors in order to solve conflict problems. Moreover, findings reveal that among a group of publics with the high level of transparency in government there are positive relationships between the increase in communicative actions for problem solving and the intention of policy acceptance while trust in government roles as a moderator in a public conflict situation relating to constructions for power transmission facilities. Overall this article proposes a range of innovative strategies and policy interventions to cope with public conflicts by building transparency-based environment that enables residents to obtain and rely on transparent, sufficient and pertinent information for problem solving based on individual perception of problem and motives to the conflict resolution.

Issue Date
2016
Publisher
한국홍보학회
Keywords
Conflict management; transmission towers; situational theory of problem solving; communicative action; transparency in government; trust in government; 에너지 전력설비; 송전선로; 공공 갈등; 문제 해결 상황 이론; 정부 투명성; 정부 신뢰; 공공 거버넌스
DOI
10.15814/jpr.2016.20.3.84
Journal Title
홍보학연구
Start Page
84
End Page
112
ISSN
1229-2869
Language
Korean
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