Contents

Investigating the Performance and Customer Satisfaction on Free Economic Zone?

Lee, Sunhye / Cho, Yoon Cheong

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Abstract

By applying the extended expectancy confirmation model (1980), this study examined the relationships between awareness, expectation, performance, confirmation/disconfirmation, and satisfaction for special economic zone. This study measured the effects of each element of customer satisfaction as follows: i) impact of awareness of free eco-nomic zone on expectation; ii) impact of expectation of free economic zone on perceived performance and confirmation; iii) impact of perceived performance of free economic zone on confirmation and satisfaction; and iv) impact of confir-mation on satisfaction. This study conducted both qualitative and quantitative research and provides managerial and policy implications for expectation and performance of free economic zone.

Issue Date
2016-08
Publisher
SS Foundation
Keywords
Free Economic Zone, Expectation, Performance, Satisfaction, Expectancy Disconfirmation Theory
Citation
Journal of Marketing Thought, v.3, no.2, pp.39 - 47, 2016
URL
http://www.ejmt.org/investigating-performance-customer-satisfaction-free-economic-zone/
Journal Title
Journal of Marketing Thought
Start Page
39
End Page
47
ISSN
2288-9159
Language
English
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