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Exploring the Relationship among Resident Dissatisfaction, Complaints, and Reward in the Urban Development: Locally Unwanted Land Use Development

Lee, Kyung Bok / Cho, Yoon Cheong

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Abstract

Government provides public facilities in the form of urban development project in order to support regional residents’ life. The development of Locally Unwanted Land Use (LULU), as a part of an urban development project managed by government to support regional residents’ quality of life is considered residents’ satisfaction through reward such as partial subsidy by implementing the project in the residential areas. This study explored residents’ satisfaction by applying the justice dimension to locally unwanted land use development. In particular, this study proposed the re-search questions as follows; i) how negative perception in distributive justice affects resident’s dissatisfaction; ii) how negative perception in procedural justice affects resident’s dissatisfaction; iii) how negative perception in interactional justice affects resident’s dissatisfaction; iv) how resident’s dissatisfaction affects complaints and intention; v) how the complaining behavior affects resident’s decision against locally unwanted land use development; vi) what will govern-ment reward to resident’s mind for locally unwanted land use development; and vii) what will government reward affect public confidence level of the residents toward the locally unwanted land use development; Moreover, this study ex-amines resident dissatisfaction on government unwanted public development plan by applying different rewards. This study conducted surveys and applied statistical analysis using chi-square, factor, and regression. The result indicated that government rewards negatively affected resident attitudes toward locally unwanted public development. This study provides the both theoretical and public policy implementation of the urban development plan.

Issue Date
2016-08
Publisher
SS Foundation
Keywords
Urban Development, Locally Unwanted Land Use (LULU), Justice, Satisfaction, Dissatisfaction, Reward
Citation
Journal of Marketing Thought, v.3, no.2, pp.1 - 12, 2016
URL
http://www.ejmt.org/exploring-relationship-among-resident-dissatisfactioncomplaints-reward-ur-complaints-reward-ur-complaints-reward-urban-development-locally-unwanted-land-use-d/
Journal Title
Journal of Marketing Thought
Start Page
1
End Page
12
ISSN
2288-9159
Language
English
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