Contents

Exploring Attitude and Satisfaction to Evaluate the Effectiveness of Development Education Program in Public Sector

Cho, Kwang-geol / Cho, Yoon Cheong

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Abstract

This study investigates a model for evaluating the effectiveness of development education program in public sector. In particular, this study investigates the effectiveness of development education by considering contents, values, and relationships among motivation, acquisition, perception, attitude change, satisfaction, and willingness to recommend. This study utilized both qualitative and quantitative methods and it provides managerial and theoretical implications for development education program and customer relationship management.

Issue Date
2016-11
Publisher
SS Foundation
Keywords
Development Education, Motivation, Perception and Attitude Change, Satisfaction, and Intention, Customer Relationship Management.
Citation
Journal of Marketing Thought, v.3, no.3, pp.24 - 31, 2016
URL
http://www.ejmt.org/exploring-attitude-satisfaction-evaluate-effectiveness-development-education-program-public-sector/
Journal Title
Journal of Marketing Thought
Start Page
24
End Page
31
ISSN
2288-9159
Language
English
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