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| Issue Date | Type | Title |
|---|---|---|
| 2015 | Book Chapter | The Seven Faces of Singapore - Initial Findings from a Large-scale Representative Life Style Study Book : Proceedings of the 1997 World Marketing CongressPublisher : Springer International Publishing |
| 2015 | Book Chapter | Influences of Category Structure on Brand Positioning and Choice Book : Proceedings of the 1993 Academy of Marketing Science (AMS) Annual ConferencePublisher : Springer International Publishing |
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