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Issue Date Type Title
2012 Conference Analysis of Online Shopping Comparison Sites: Effects of Price Comparison Site Information, Online Shoppers’ Price Consciousness and Product Type on Price and Value Perceptions

Jung, Kwon, Cho, Yoon Cheong, Lee, Sun

Conference Name : 2012 Global Marketing Conference at SeoulPlace : KO
2005 Conference Cross-Gender Brand Extensions: Effects of Gender of Brand, Gender of Consumer, and Product Type on Evaluation of Cross-Gender Extensions

Jung, Kwon, Lee, Winston

Conference Name : ASSOCIATION FOR CONSUMER RESEARCH 2005 ACR NORTH AMERICAN CONFERENCE PROGRAM "FOR CONSUMERS: STEPS TOWARD TRANSFORMATIVE CONSUMER RESEARCH"Place : US
2004 Conference Religion, Religiosity, and Values: Implications for Consumer Behavior

Kahle, Lynn R., Kau, Ah-Keng, Tambyah, Siok Kuan, Tan, Soo-Jiuan, Jung, Kwon

Conference Name : The 2005 La Londe ConferencePlace : FR
2004 Conference Measuring Status Orientations: Scale Development and Validation in the Context of a Transitional Economy

Nguyen, Thi Tuyet Mai, Jung, Kwon, Tambyah, Siok Kuan

Conference Name : 2004 ACR Asia Pacific Conference ProgramPlace : US
2003 Conference Culture's Influence on Consumer Behavior: Differences in Ethnic Groups in a Multiracial Asian Country

Jung, Kwon, Kau, Ah Keng

Conference Name : 2003 ACR North American Conference ProgramPlace : US
2003 Conference Chinese Consumer's Evaluation of Hybrid Products: Effects of Decomposition, Brand, and Ethnocentrism

Jung, Kwon, Kau, Ah Keng

Conference Name : Advertising and Consumer PsychologyPlace : KO
2002 Conference Factors Influencing Impulse Buying Behaviors in a Transitional Economy: An Exploratory Study of Urban Consumers in Vietnam

Mai, Nguyen Thi Tuyet, Jung, Kwon, Lantz, Garold, Loeb, Sandra

Conference Name : 2002 ACR Conference SummaryPlace : US
2002 Conference An Exploratory Investigation into Impulse Buying Behavior in a Transitional Economy: A Study of Urban Consumers in Vietnam

Nguyen, Thi Tuyet Mai, Jung, Kwon, Lantz, Garold, Loeb, Sandra G.

Conference Name : ACR Asia-Pacific ConferencePlace : US
2002 Conference Values and Consumption Behaviors of Young Adults in Singapore

Tambyah, Siok Kuan, Keng, Kau Ah, Jung, Kwon, Jiuan, Tan Soo

Conference Name : ACR Asia-Pacific ConferencePlace : CC
1997 Conference Consumer’s Susceptibility to Reference Group Influences in the USA and Singapore: A comparison between an Individualistic and a Collectivistic Culture

Hsu, Chung-kue, Jung, Kwon

Conference Name : Sixth Symposium on Cross-Cultural Consumer and Business StudiesPlace : US
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