2018 |
Article |
Investigating the Impact of Utilities on Customer Attitude, Satisfaction, Comparative Analysis of B2C Car Sharing: Korea vs. Japan DongHae, Ko, Cho, Yoon Cheong Citation : Journal of Marketing Thought, vol. 5, no. 2, pp. 23-33, 2018 |
2017 |
Article |
Investigating Utility, Attitude, Intention to Use, Satisfaction, and Loyalty in the Sharing Economy : The Case of Accommodation Yeonju Jung, Cho, Yoon Cheong Citation : Journal of Marketing Thought, vol. 4, no. 3, pp. 16-25, 2017 |
2021 |
Article |
Fostering Attitudes and Customer Satisfaction for Sustainability by Electric Car-Sharing Lee, Jinseo, Cho, Yoon Cheong Citation : The Journal of Industrial Distribution & Business, vol. 12, no. 5, pp. 37-46, 2021 |
2022 |
Article |
Investigating Employee and Customer Perceptions on ICT Utilization: CRM and Policy Implications Yu, Eun Hye, Cho, Yoon Cheong Citation : 산경연구논집, vol. 13, no. 2, pp. 17-31, 2022 |
2023 |
Article |
Consumer Behavior towards E-Commerce in the Post-COVID-19 Pandemic: Implications for Relationship Marketing and Environment DANG, Hoang Linh, BAO, Nguyen Van, Cho, Yoon Cheong Citation : Asian Journal of Business Environment, vol. 13, no. 1, pp. 9-19, 2023 |
2022 |
Article |
How Customers Perceive Virtual Mirror Technology in the 4th Industrial Revolution Environment Jo, Junghee, Cho, Yoon Cheong Citation : The Journals of Economics, Marketing & Management, vol. 10, no. 4, pp. 1-12, 2022 |
2022 |
Article |
Exploring CRM through Technology-enabled Experience in Virtual Environment: The Era of COVID-19 HAN, Seung Yeon, Cho, Yoon Cheong Citation : The Journal of Industrial Disribution & Business, vol. 13, no. 4, pp. 1-14, 2022 |
2019 |
Article |
Exploring Corporate Social Responsibility Dimensions that Affect Customer Satisfaction and Loyalty Mo, Sujin, Cho, Yoon Cheong Citation : Journal of Marketing Thought, vol. 6, no. 2, pp. 1-11, 2019 |