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Issue Date Type Title
2018 Article Exploring Utility, Attitude, Intention to Use, Satisfaction, and Loyalty in B2C vs. P2P Car-Sharing Economy

Sunme Lee,, Cho, Yoon Cheong

Citation : Journal of Marketing Thought, v.4, no.4, pp.27 - 41, 2018
2017 Article Investigating Utility, Attitude, Intention to Use, Satisfaction, and Loyalty in the Sharing Economy : The Case of Accommodation

Yeonju Jung, Cho, Yoon Cheong

Citation : Journal of Marketing Thoungt, v.4, no.3, pp.16 - 25, 2017
2017 Article Investigating the Determinants of Customer satisfaction, Switching Barriers, and Loyalty in the Mobile Telecommunications Service

Yeonju Jung, Cho, Yoon Cheong

Citation : Journal of Marketing Thought, v.4, no.3, pp.16 - 25, 2017
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