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Issue Date Type Title
2018 Article Crossing the Chasm of Country of Origin Effects for the Newly Emerging Country

June Mi E. Kang, Cho, Yoon Cheong

Citation : Journal of Marketing Thought, vol. 4, no. 4, pp. 1-12, 2018
2018 Article Exploring Utility, Attitude, Intention to Use, Satisfaction, and Loyalty in B2C vs. P2P Car-Sharing Economy

Lee, Sunme, Cho, Yoon Cheong

Citation : Journal of Marketing Thought, vol. 4, no. 4, pp. 27-41, 2018
2017 Article Investigating Effects of Entrepreneurial Orientation and Management on Performance: Public vs. Private Sector

Moonju Kwon, Cho, Yoon Cheong

Citation : Journal of Marketing Thought, vol. 4, no. 2, pp. 12-24, 2017
2020 Article Exploring Determinants of Performance Indicator and Customer Satisfaction of Accommodation Sharing

Cho, Yoon Cheong

Citation : The Journal of Asian Finance, Economics and Business, vol. 7, no. 3, pp. 201-210, 2020
2019 Article Investigating Utility, Attitude, Intention, and Satisfaction of Skill-Sharing Economy

La, Soo-Jung, Cho, Yoon Cheong

Citation : The Journal of Industrial Distribution & Business, vol. 10, no. 1, pp. 39-49, 2019
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