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Issue Date Type Title
2013 Article The role of creative strategy, ad disclosure and regulatory focus in investors’ decision making: An experimental investigation

Lee, Tae Jun, Yun, Tai Woong, Han, Kwang Seok

Citation : JOURNAL OF FINANCIAL SERVICES MARKETING, v.18, no.1, pp.158 - 176, 2013
2013 Article Effects of mutual fund advertising disclosures on investor information processing and decision-making

Lee, Tae Jun, Yun, Tai Woong, Haley, Eric

Citation : JOURNAL OF SERVICES MARKETING, v.27, no.2, pp.104 - 117, 2013
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