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Issue Date Type Title
2010 Article Searching for Boundary Conditions for Successful Brand Extensions

Jung, Kon, Tey, Leslie

Citation : JOURNAL OF PRODUCT AND BRAND MANAGEMENT, v.19, no.4, pp.276 - 285, 2010
2010 Article Online VS. Offline Coupon Redemption Behaviors

Jung, Kwon, Lee, Boon Young

Citation : International Business & Economics Research Journal, vol. 9, no. 12, pp. 22-36, 2010
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