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Issue Date Type Title
2012 Article The Influence Of Media On Attitudinal And Behavioral Changes: Acceptance Of Culture And Products

Lita, Rahmiati, Cho, Yoon Cheong

Citation : International Business & Economics Research Journal, vol. 11, no. 12, pp. 1433-1444, 2012
2012 Article A Content Analysis of Advertising Transitions: Impact of Brand Name, Persona, And Appeals

Kim, Kyunghee, Cho, Yoon Cheong

Citation : Journal of Business & Economics Research, v.10, no.9, pp.501 - 511, 2012
2012 Article The Effects Of Customer Dissatisfaction On Switching Behavior In The Service Sector

Cho, Yoon Cheong, Song, Juyeon

Citation : Journal of Business & Economics Research, vol. 10, no. 10, pp. 579-591, 2012
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