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Issue Date | Type | Title |
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2014 | Article | Determinants of Electronic Word-of-Mouth (eWOM) and Purchase Intention in Digital Signage Advertising (DSA) Citation : International Journal of Applied Engineering Research, vol. 9, no. 21, pp. 9149-9156, 2014 |
2013 | Article | Influence of Engagement and Interactivity Level on Accessibility and Diagnosticity in Smart Signage Citation : INTERNATIONAL JOURNAL OF DIGITAL CONTENT TECHNOLOGY AND ITS APPLICATIONS, v.7, no.11, 2013 |