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Issue Date Type Title
2018 Article Investigating the Factors that Affect Dissatisfaction/Satisfaction, Purchase Intention, and Loyalty in the Mobile Game Environment

Minsang Kim, Cho, Yoon Cheong

Citation : Journal of Marketing Thought, vol. 5, no. 2, pp. 51-65, 2018
2018 Article Exploring Utility, Attitude, Intention to Use, Satisfaction, and Loyalty in B2C vs. P2P Car-Sharing Economy

Lee, Sunme, Cho, Yoon Cheong

Citation : Journal of Marketing Thought, vol. 4, no. 4, pp. 27-41, 2018
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