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Issue Date Type Title
2018 Article Exploring Utility, Attitude, Intention to Use, Satisfaction, and Loyalty in B2C vs. P2P Car-Sharing Economy

Sunme Lee,, Cho, Yoon Cheong

Citation : Journal of Marketing Thought, v.4, no.4, pp.27 - 41, 2018
2017 Article Analyzing The Determinants Of Attitude, Behavior, And Satisfaction On Imported Products: Implications For The Growing Food And Beverage Industry

Alexander James McSporran, Cho, Yoon Cheong

Citation : Journal of Service Science, v.10, no.1, pp.13 - 30, 2017