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Issue Date | Type | Title |
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2011 | Article | Young adults' responses to product placement in movies and television shows : A comparative study of the United States and South Korea Citation : INTERNATIONAL JOURNAL OF ADVERTISING, v.30, no.3, pp.479 - 507, 2011 |
2011 | Article | Cross-cultural challenges in product placement Citation : MARKETING INTELLIGENCE AND PLANNING, v.29, no.4, pp.366 - 384, 2011 |
2011 | Article | Korean Practitioners' Managerial Perspectives on Brand Placement. Citation : International Journal of Integrated Marketing Communications, v.3, no.1, pp.33 - 51, 2011 |