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Issue Date Type Title
2017 Article Investigating the Determinants of Customer satisfaction, Switching Barriers, and Loyalty in the Mobile Telecommunications Service

Yeonju Jung, Cho, Yoon Cheong

Citation : Journal of Marketing Thought, v.4, no.3, pp.16 - 25, 2017
2017 Article Investigating Utility, Attitude, Intention to Use, Satisfaction, and Loyalty in the Sharing Economy : The Case of Accommodation

Yeonju Jung, Cho, Yoon Cheong

Citation : Journal of Marketing Thoungt, v.4, no.3, pp.16 - 25, 2017
2017 Article Comparing Satisfaction/Dissatisfaction and Public Confidence in the ITS Environmentin Public and Private Transportation

Inyoung Cho, Cho, Yoon Cheong

Citation : Journal of Marketing Thoungt, v.4, no.3, pp.1 - 9, 2017
2018 Article Investigating the Impact of Utilities on Customer Attitude, Satisfaction, Comparative Analysis of B2C Car Sharing: Korea vs. Japan

DongHae, Ko, Cho, Yoon Cheong

Citation : Journal of Marketing Thought, v.5, no.2, pp.23 - 33, 2018
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