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Issue Date Type Title
2018 Article Exploring Utility, Attitude, Intention to Use, Satisfaction, and Loyalty in B2C vs. P2P Car-Sharing Economy

Lee, Sunme, Cho, Yoon Cheong

Citation : Journal of Marketing Thought, vol. 4, no. 4, pp. 27-41, 2018
2017 Article Investigating Utility, Attitude, Intention to Use, Satisfaction, and Loyalty in the Sharing Economy : The Case of Accommodation

Yeonju Jung, Cho, Yoon Cheong

Citation : Journal of Marketing Thought, vol. 4, no. 3, pp. 16-25, 2017
2012 Article The Influence Of Media On Attitudinal And Behavioral Changes: Acceptance Of Culture And Products

Lita, Rahmiati, Cho, Yoon Cheong

Citation : International Business & Economics Research Journal, vol. 11, no. 12, pp. 1433-1444, 2012
2019 Article Exploring Corporate Social Responsibility Dimensions that Affect Customer Satisfaction and Loyalty

Mo, Sujin, Cho, Yoon Cheong

Citation : Journal of Marketing Thought, vol. 6, no. 2, pp. 1-11, 2019
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