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Issue Date Type Title
1999 Article Extending the Match-Up Hypothesis in Celebrity Advertising: The Effects of Celebrity and Product Incongruity and a Moderating Role of Consumers’ Optimum Stimulation Level

Jung, Kwon, Kau, Ah Keng, Wong, Chock Fang

Citation : ADVANCES IN CONSUMER RESEARCH, v.26, 1999
1999 Article The Seven Faces of Singaporeans: A Typology of Singapore Consumers and Their Aspirations and Life Satisfaction

Jung, Kwon, Wirtz, Jochen, Tan, Soo-Jiuan, Kau, Ah Keng

Citation : ASIA PACIFIC JOURNAL OF MANAGEMENT, v.16, no.2, pp.229 - 248, 1999
1998 Article Book Review "Korean Management: Global Strategy and Cultural Transformation, New York: Walter de Gruyter"

Jung, Kwon

Citation : Research & Practice in Human Resource Management, v.6, no.1, pp.107 - 108, 1998
1996 Article Forming and Updating of Product Category Perceptions: The Influence of Goals and Discrepancy

Coupey, Eloise, Jung, Kwon

Citation : PSYCHOLOGY & MARKETING, v.13, no.7, pp.695 - 713, 1996
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