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Issue Date Type Title
2018 Article Investigating the Impact of Utilities on Customer Attitude, Satisfaction, Comparative Analysis of B2C Car Sharing: Korea vs. Japan

DongHae, Ko, Cho, Yoon Cheong

Citation : Journal of Marketing Thought, vol. 5, no. 2, pp. 23-33, 2018
2017 Article Investigating Utility, Attitude, Intention to Use, Satisfaction, and Loyalty in the Sharing Economy : The Case of Accommodation

Yeonju Jung, Cho, Yoon Cheong

Citation : Journal of Marketing Thought, vol. 4, no. 3, pp. 16-25, 2017
2021 Article Fostering Attitudes and Customer Satisfaction for Sustainability by Electric Car-Sharing

Lee, Jinseo, Cho, Yoon Cheong

Citation : The Journal of Industrial Distribution & Business, vol. 12, no. 5, pp. 37-46, 2021
2022 Article Investigating Employee and Customer Perceptions on ICT Utilization: CRM and Policy Implications

Yu, Eun Hye, Cho, Yoon Cheong

Citation : 산경연구논집, vol. 13, no. 2, pp. 17-31, 2022
2023 Article Consumer Behavior towards E-Commerce in the Post-COVID-19 Pandemic: Implications for Relationship Marketing and Environment

DANG, Hoang Linh, BAO, Nguyen Van, Cho, Yoon Cheong

Citation : Asian Journal of Business Environment, vol. 13, no. 1, pp. 9-19, 2023
2022 Article How Customers Perceive Virtual Mirror Technology in the 4th Industrial Revolution Environment

Jo, Junghee, Cho, Yoon Cheong

Citation : The Journals of Economics, Marketing & Management, vol. 10, no. 4, pp. 1-12, 2022
2022 Article Exploring CRM through Technology-enabled Experience in Virtual Environment: The Era of COVID-19

HAN, Seung Yeon, Cho, Yoon Cheong

Citation : The Journal of Industrial Disribution & Business, vol. 13, no. 4, pp. 1-14, 2022
2019 Article Exploring Corporate Social Responsibility Dimensions that Affect Customer Satisfaction and Loyalty

Mo, Sujin, Cho, Yoon Cheong

Citation : Journal of Marketing Thought, vol. 6, no. 2, pp. 1-11, 2019
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