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Issue Date Type Title
2013 Article Effects of Ethnic Identity on Perceived Advertisers' Motives in Values Advocacy Advertising

Lee, Yoon-Joo, Liu, Yung-I, Lee, Tae Jun

Citation : JOURNAL OF PROMOTION MANAGEMENT, v.19, no.5, pp.583 - 604, 2013
2013 Article 광고공시정보의 제시형태와 잠재적 결과에 대한 정교화성향이 금융소비자의 의사결정에 미치는 영향에 관한 실험연구

이태준, 윤태웅

Citation : 한국광고홍보학보, v.15, no.3, pp.33 - 62, 2013
2013 Article Current Agency-Client Perspectives on Product Placement in Korea

Lee, Tae Jun, Lee, Jonghyuk

Citation : 광고학연구, v.24, no.4, pp.121 - 142, 2013
2013 Article Influence of Engagement and Interactivity Level on Accessibility and Diagnosticity in Smart Signage

Han, Kwang Seok, Chin, Hong Kun, Lee, Tae Jun

Citation : INTERNATIONAL JOURNAL OF DIGITAL CONTENT TECHNOLOGY AND ITS APPLICATIONS, v.7, no.11, 2013
2013 Article The role of creative strategy, ad disclosure and regulatory focus in investors’ decision making: An experimental investigation

Lee, Tae Jun, Yun, Tai Woong, Han, Kwang Seok

Citation : JOURNAL OF FINANCIAL SERVICES MARKETING, v.18, no.1, pp.158 - 176, 2013
2013 Article Effects of mutual fund advertising disclosures on investor information processing and decision-making

Lee, Tae Jun, Yun, Tai Woong, Haley, Eric

Citation : JOURNAL OF SERVICES MARKETING, v.27, no.2, pp.104 - 117, 2013
2013 Article 민족동일시가 기업쟁점광고에 미치는 효과 : 소수민족의 관점에서

이태준, 윤태웅, 정원준

Citation : 광고학연구, v.24, no.1, pp.107 - 131, 2013
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